We do social media for food & drink brands.

Q: Which platforms should our brand prioritise right now?

It comes down to your distribution model and commercial goals. TikTok and Instagram drive consumer awareness, while Facebook generally can reach slightly older demographics, and LinkedIn is essential for connecting with retail buyers and securing wholesale listings. We define your exact target audience first, then build a platform strategy around where they actually spend time.

Q: What does the content creation process look like?

We handle content creation end-to-end. Once strategy and brand guidelines are defined, our specialist photographers and videographers manage everything: food styling, shooting, editing, captions, and social optimisation. We deliver a ready-to-post mix of fast, trend led short form video alongside high resolution product or recipe imagery that makes your brand look completely irresistible on socials.

Social etc. creates mouth watering content and delivers effective strategy to build brand loyalty, helping you to become a recognisable brand that people can’t resist.

Check out our portfolio to see the delicious work we’ve done for our clients:

Kerrygold

Old Chang Kee

Pilgrims Choice

Fabrizio Morelli’s Restaurants

Hawksmoor

Ueshima Coffee Company

“We’re a passionate team of social media strategists, content creators, ads specialists, influencer managers and community builders. We live and breathe the food, drink, and hospitality industry, bringing extensive experience and a deep understanding of this sector to every project. Our focus is squarely on providing full-service social media management that transforms your brand's presence in the digital age, creating a truly meaningful experience for your audience and delivering tangible results."

Sophie Williams

Founder & Director

01. Strategy

Understanding marketing and business objectives and integrating a long term, comprehensive social media strategy.

02. Content

High-quality, engaging content that not only connects with your target audience, but matches the vibe of your IRL experience.

03. Paid Social

Targeted, tailored and tested paid social media campaigns that drive awareness and conversions.

04. Influencer

Authentic partnerships that build brand credibility and engagement.

05. Analysis

Understanding performance and refining the social media strategy to boost the KPI’s important to you.

06. Community

Building an ever expanding network of brand advocates who champion your product or service when you’re not in the room.

Frequently Asked Questions

Why should we hire a specialist food and drink social media agency over a generalist marketing agency?

We’ve worked in food and drink for over 10 years, we understand seasonality, supermarket product launches, and how to create appetite appeal on a tiny screen. As massive foodies ourselves that authentic passion can’t be faked. Generalist agencies offer broad, one-size-fits-all marketing, but social media requires agile trend awareness, specialist food styling and a deep understanding of the sector that general marketing agencies can’t deliver.

Which platforms should our brand prioritise right now?

It all boils down to your commercial goals and marketing strategy. TikTok and Instagram build consumer awareness, while Facebook generally can reach slightly older demographics, and LinkedIn is essential for connecting across B2B with retail buyers and securing wholesale listings. We define your target audience first, then build a platform strategy to target where they actually spend time.

Should we focus on organic or paid social media?

If you have budget and want to grow quickly, paid campaigns are essential. Organic reach through vitality is unpredictable and can easily attract the wrong audience. Paid social lets you control targeting, test messaging, and drive measurable sales, footfall, or website traffic. In an ideal world, organic content builds the community and paid ads drive the growth.

What does the content creation process look like?

We handle content creation end-to-end. Once social strategy and brand guidelines are defined, our specialist photographers and videographers manage everything: food styling, shooting, editing, captions, and social media optimisation.

How do you measure ROI?

For paid social, ROI is straightforward: we set up attribution tracking to measure sales, Return On Ad Spend (ROAS), and Customer Acquisition Cost (CAC). For organic, the true job is building brand awareness, social proof, and loyalty. We measure organic through engagement (saves, shares, comments), reach, and community growth.