We partner with established food, drink, and hospitality brands to bring their IRL experience to life on socials.
Research and Strategy
We craft bespoke social media strategies that align with your business goals. Our collaborative approach ensures that our social media strategy actually supports your wider business goals.
Content Creation
From captivating visuals to compelling copy, we produce scroll stopping content that truly resonates. Whether it’s User Generated Content (UGC) style or studio quality, we bring your brand’s story to life.
Community Management
We actively build and nurture your online community, fostering genuine connections and brand loyalty. Our proactive engagement ensures your audience feels heard, valued, and connected to your brand daily.
Performance Analysis
We track and analyse your social media performance, transforming your data into strategic, actionable insights. Our continuous review and optimisation approach ensures that campaigns evolve with data driven feedback.
" We're proud to partner with a network of highly skilled freelance experts, allowing Social etc. to deliver top-tier industry expertise to our clients in the most cost-effective way. This flexible approach means we can flex and scale seamlessly to meet your project's unique demands, always maintaining the exceptional quality of our delivery. "
Dan Williams
Director
Our story
Social etc. was founded in May 2021 by Sophie Williams (née Neal) during a national lockdown.
Sophie writes the award-winning food and lifestyle blog, Sophie etc. which has an online community of over 30,000. Her blog helps people find great independent eats and adventures in Milton Keynes and in the process, it has helped raise the profile of numerous independent businesses in the area.
Prior to launching the business, Sophie worked at Bletchley Park Trust as the Social Media & Content officer, gaining hands on experience of using social media to connect with an audience. A unique challenge, as most of her time at Bletchley Park was spent managing socials during lockdown, when the museum was closed to the public.
In 2021, she launched Social etc. to help the many brilliant but time-poor small businesses in Milton Keynes who needed expert social media management.
What started as a purely organic social offering quickly evolved. Larger clients began seeking high-quality content creation, deeper strategy, and influencer management. By building a network of skilled freelance specialists, Social etc. expanded its capabilities and client base.
In 2025, her husband Dan joined to lead paid social and business development, bringing with him a successful background in delivering managed services for the technology sector.
Together, Sophie and Dan decided to focus exclusively on food, drink, and hospitality brands, an industry they’re deeply passionate about, delivering tailored, impactful social media services for the clients they know best.
A team with serious skills
Sophie Neal
Founder, Social etc.
Dan Williams
Director, Social etc.
Emily Barnard
Photographer & Videographer
Jessica Bautista-Baker
Content Creator and Social Media Manager
Heather Hutchinson
Social Media Manager
Ali Yates
Virtual Assistant
Monty Williams
Head of Barketing