Reactivating Hawksmoor's TikTok account as a pilot, to demonstrate value and to provide a future social media strategy for the business.
Client
Hawksmoor
Year
July - December 2024
Services
Social Media Management
Content Creation
Stats
275% follower increase
Multiple "viral" videos
"Sophie and her team absolutely nailed it. They struck the perfect balance, creating engaging content that felt authentic, elevated, and aligned with our brand values. The results spoke for themselves -engagement soared, our audience grew, and we exceeded our agreed KPIs."
Skye Stevenson
Group Head of Brand
Captivating and engaging content of beautiful food, and insightful behind the scene content was imperative to this brief. In six months, we grew the account organically by 275% to over 3,000 followers, made local audiences the majority of their community, and delivered multiple viral videos exceeding 100k views.
When we first partnered with Hawksmoor, their TikTok account had been inactive for months, sitting at just 800 followers with no clear strategy in place to reach and engage the audiences that mattered most in Liverpool, Manchester, and London.
Ultimately we delivered huge increases in viewership in the strategically important geography.
We proved to Hawksmoor that TikTok was a worthwhile strategic investment. Something that they have continued to use as a primary platform to this day.
