Relaunching Old Chang Kee's socials with a TikTok first strategy, backed up by the generation of an influencer long list, and the build and management of an always on paid social campaign.
Client
Old Chang Kee
Year
2025 - Present
Services
Organic Social Media Management
Content Creation
Influencer Management
Paid Social
Stats
TikTok Relaunch
Influencer Long List Creation
Paid Campaign Management
One of Singapore's most popular grab and go food spots, Old Chang Kee bought their famous Curry Puffs to the UK shores several years ago. They wanted to find a partner that could help them launch their TikTok channel and give their social platforms a boost.
Paying homage to OCK’s Singaporean roots whilst embracing the modernity of TikTok has been the balancing act. Within the first month we achieved 2 video’s that reached 30,000+ and 15,000+ views.
To maximise our chances of success we built a paid social campaign that boosted awareness and pushed people towards the new Boxhall City location.
In addition, providing an influencer long list that was relevant in size and budget to simultaneously enhance reach.
